GOAL: Stimulate Brand Preference
HOW: Leverage Social Gaming!

Century21 are delighted to announce their partnership with the largest online game publisher, EA Games, on the Facebook launch of SimCity Social. And call in Century21 in SimCity

Our brand will soon be positioned in an online medium that is growing like no other, with consumers who are social, who are gamers and who are between the ages of 25 and 42.

Starting October 15, Century 21® will be featured in SimCity Social, a Facebook game that has been met with unprecedented demand and engagement.

Our presence in SimCity Social will help us reach a whole new generation of social and mobile homebuyers in an innovative way.

Take a look at the numbers:

  • 290 million people play social games on Facebook.
  • 63% play for at least 3 hours per week.
  • 53% of Facebook logins are just to play games.
  • 48% of social gamers are likely to be early adopters
  • 44% play Facebook games several times per day.

And even more importantly, when asked what purchase plans they have over the next 12 months:

  • 35% are 'more likely' to buy their first home.
  • 30% are 'more likely' to buy a new home.

We are partnering with the largest online game publisher, EA Games, on the Facebook launch of SimCity Social. Players will see a CENTURY 21 Office in the game, view our ads and see our branded content!

We are the first and only national real estate franchise company to launch a campaign on this powerful platform. Be sure to check out the game and encourage your agents, family and friends to play!

CENTURY 21 Agents: SMARTER. BOLDER. FASTER. SM

-Source: Simmons Research

www.century21uk.com