Chris Summers: Century 21 turns 50
Estate agents have come and gone over the years; we’ve all seen it. Property is an ever-changing market that requires adaptation and drive to stay ahead of competitors, whilst also providing peace of mind to customers – knowing that their property is in the best hands.
The economic disasters that the property market has faced, and then survived, is incredible. Century 21 turning 50 is a huge achievement. We haven’t just stuck around and kept our head above the water, we have climbed the Everest of the property market. The States shared a fun fact recently, that during the first five years of launching the Century 21 franchise they were opening around 100 branches a month. That was 45-50 years ago, back when properties for sale or let were advertised, more often than not, in small local newspapers. Now, we’re the fastest growing franchise in the world with more than 10,000 high-street branches in over 85 countries, in a digital savvy world.
That’s 50 years of the brand, the reputation, the hard work and the success. It is a phenomenal moment for all UK franchisees, myself included. We’re not only the fastest growing franchise in the world, but we are the best estate agency franchise in the UK too. It’s a moment to celebrate being part of a global brand, whilst also cheering on our local success and your individual growth too.
I couldn’t be prouder of the UK arm of Century 21 as we soak in half a century. Franchisees have joined us with no prior property experience and grown to become the top estate agency in their town or even our top producing office year on year, and there’s so much more to come.
Being established for 50 years will give buyers, sellers, landlords and tenants complete confidence in the brand and there’s room to grow with that in itself. It’s an exciting time for Century 21, there’s no doubt about it!
Congratulations to all our franchisees for your part in our growth and thank you for being part of this moment with us.
Chris Summers, Head of Franchising at Century 21 UK